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Most purchased product categories on online marketplaces in Denmark in 2nd quarter of 2024, by retailer

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Source

Release date

August 2024

Region

Denmark

Survey time period

Q2 2024

Number of respondents

*2,976 respondents

Age group

18 years and older

Supplementary notes

*Number of respondents per retailer: 264 Amazon.de, 74 Amazon.co.uk, 981 Zalando, 68 Wish, 113 AliExpress, 78 Ebay, 128 CDON, 460 Boozt, 362 SHEIN, 639 Temu.

Citation formats

Most purchased product categories at online marketplaces in Denmark 2024, by retailer

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 8, 2025

A 2024 survey conducted in Denmark showed which product categories were purchased the most in selected marketplaces. In the clothes and shoes category, Zalando had the highest percentage of purchases, at around ** percent, followed by Boozt, with a little over ** percent. Amazon.co.uk was the leader in the category of books, movies, and computer games, at ** percent, followed by CDON with ** percent.

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