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Distribution of bol.com net sales in 2025, by product category

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Source

In cooperation with
Release date

June 2026

Region

Netherlands

Survey time period

2025

Supplementary notes

The encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. 

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

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Release date is date of access.

Citation formats

Share of bol.com net sales 2025, by product category

Published by
Yihan Ma,
Jun 15, 2026

Bol.com, the leading e-commerce company in the Netherlands and Belgium, sells products in several categories. Electronics is the biggest product category at bol.com, representing **** percent of the online retailer's net sales in 2025. Other big product categories are hobby and leisure, fashion, and DIY. 

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