Germany: Top online stores 2025| ��ƽ��

Top online stores in Germany in 2025, by e-commerce net sales (in million U.S. dollars)

Characteristic	E-commerce revenue in million U.S. dollars
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Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

Citation formats

Amazon.de is the undisputed leader of the German e-commerce market, with net sales worth billion U.S. dollars generated in 2025. Ebay.de followed with **** billion U.S. dollars. Third place is taken by Otto.de with revenues of **** billion U.S. dollars.