Online marketplaces in Australia - statistics & facts
Australians鈥 spending on online marketplaces has increased tenfold over the past decade. The retail format has become a key driver of Australia鈥檚 e-commerce growth, as shoppers are drawn in by marketplaces鈥 value propositions alongside extensive brand and product ranges. Amazon and eBay have become the country鈥檚 online marketplace frontrunners, with fast-growing platform Temu shaking up the landscape recently. From Gen Z consumers frequently shopping for women鈥檚 fashion, homewares, and beauty products to older generations ordering home items, consumer electronics, and books, online marketplaces have become Australians鈥 favorite one-stop shop.
