According to the source, gross merchandise value (GMV) includes all orders where payment has been made, while also including cancelled, returned, or refunded orders.Â
Estimates were calculated based on on-the-ground sources such as platforms, merchants/brands, logistics players, enablers, and stakeholders.Â
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GMV share of major e-commerce platforms Philippines 2025
Based on 2025 estimates, Shopee was the largest e-commerce platform in the Philippines, holding ** percent of the total gross merchandise value (GMV) of e-commerce in the country. Newcomer TikTok Shop, meanwhile, already captured an estimated ** percent of the market.
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Momentum Works Pte. (April 30, 2026). Leading e-commerce platforms in the Philippines in 2025, by share of gross merchandise value (GMV) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1484891/gmv-share-of-major-e-commerce-platforms-philippines/
Momentum Works Pte. "Leading e-commerce platforms in the Philippines in 2025, by share of gross merchandise value (GMV)." Chart. April 30, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1484891/gmv-share-of-major-e-commerce-platforms-philippines/
Momentum Works Pte. (2026). Leading e-commerce platforms in the Philippines in 2025, by share of gross merchandise value (GMV). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1484891/gmv-share-of-major-e-commerce-platforms-philippines/
Momentum Works Pte. "Leading E-commerce Platforms in The Philippines in 2025, by Share of Gross Merchandise Value (Gmv)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2026, /statistics/1484891/gmv-share-of-major-e-commerce-platforms-philippines/
Momentum Works Pte, Leading e-commerce platforms in the Philippines in 2025, by share of gross merchandise value (GMV) ÌÇÐÄÆƽâ°æ, /statistics/1484891/gmv-share-of-major-e-commerce-platforms-philippines/ (last visited July 20, 2026)
Leading e-commerce platforms in the Philippines in 2025, by share of gross merchandise value (GMV) [Graph], Momentum Works Pte, April 30, 2026. [Online]. Available: /statistics/1484891/gmv-share-of-major-e-commerce-platforms-philippines/
