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Leading platforms for online shopping among respondents in Malaysia from 2023 to 2025

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Source

Release date

November 2025

Region

Malaysia

Survey time period

2023 to 2025

Number of respondents

631 online shoppers*

Age group

18-74 years

Special properties

covering 15 e-commerce platforms

Supplementary notes

Survey question: "Where did Malaysians shop (past 6 months)?"

*Number of respondents for 2025. Respondents purchased from e-commerce platforms in the past 6 months.

Citation formats

Leading platforms to shop online in Malaysia 2023-2025

Published by
F. Watty,
Jun 10, 2026

According to a survey on e-commerce consumer behavior in Malaysia in 2025, Shopee was the leading platform for ** percent of respondents to shop online. This was followed by TikTok Shop, with ** percent of respondents, representing an increase of ** percentage points since 2023.

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