According to a global survey conducted in 2023, 33 percent of Baby boomers reported to be less likely to engage with content on social media if they knew it was created or written by an artificial intelligence application. Overall, around 20 percent of Generation Z respondents felt the same. Additionally, Generation Z were the least likely to report that it was difficult to tell what information was real or fake on social media.
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Hootsuite. (May 27, 2024). Share of online users who engage with social media content generated by artificial intelligence worldwide as of August 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1489387/global-online-users-engagement-ai-social-media-generation/
Hootsuite. "Share of online users who engage with social media content generated by artificial intelligence worldwide as of August 2023, by generation." Chart. May 27, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1489387/global-online-users-engagement-ai-social-media-generation/
Hootsuite. (2024). Share of online users who engage with social media content generated by artificial intelligence worldwide as of August 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1489387/global-online-users-engagement-ai-social-media-generation/
Hootsuite. "Share of Online Users Who Engage with Social Media Content Generated by Artificial Intelligence Worldwide as of August 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 May 2024, /statistics/1489387/global-online-users-engagement-ai-social-media-generation/
Hootsuite, Share of online users who engage with social media content generated by artificial intelligence worldwide as of August 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1489387/global-online-users-engagement-ai-social-media-generation/ (last visited July 27, 2026)
Share of online users who engage with social media content generated by artificial intelligence worldwide as of August 2023, by generation [Graph], Hootsuite, May 27, 2024. [Online]. Available: /statistics/1489387/global-online-users-engagement-ai-social-media-generation/
