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Level of awareness and attitudes of online users in Italy towards selected dating apps as of January 2021

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Source

Release date

January 2021

Region

Italy

Survey time period

January 19 to 20, 2021

Number of respondents

1,007 respondents

Age group

18 years and older

Special properties

including only brands with an awareness rate more than 10 percent

Supplementary notes

Original questions: Quali delle seguenti app conosci anche solo per sentito dire? Quali delle seguenti app consiglieresti ad un/a amico/a o conoscente? Quali delle seguenti app hai usato almeno una volta? Quali delle seguenti app hai intenzione di usare in futuro? Seleziona tutte le risposte che ritieni opportune.

Multiple answers were possible.

Citation formats

Italy: dating apps popularity and awareness 2021

Published by Thuy D., Jun 30, 2021
According to a January 2021 survey of online users in Italy, Meetic was identified as the online dating service with the highest brand awareness reach, with ** percent of responders saying they were familiar with the brand. Almost six in ten people knew dating platform Badoo, and ** percent of respondents had used the service in the past. Global market leader Tinder ranked third based on awareness, with ** percent of respondents indicating they had used the app in the past, and percent stating they planned to use it in the future. Grindr and Facebook Dating ranked last, with a ** percent awareness reach each.
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per month, billed annually 1
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