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Most popular luxury goods brands in Japan as of May 2024, by age group

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Source

Release date

June 2024

Region

Japan

Survey time period

May 7 to 9, 2025

Number of respondents

5,255 respondents

Age group

15-69 years

Special properties

only one answer was allowed; figures represent the top five answers of each age group

Method of interview

Online survey

Supplementary notes

Original question: "What is your most favorite designer brand/luxury brand?"

Sample size of age groups:
15 to 19 years: n=420
20 to 29 years: n=842 
30 to 39 years: n=998 
40 to 49 years: n=999 
50 to 59 years: n=998 
60 to 69 years: n=998

Citation formats

Popular luxury brands in Japan 2024, by age

Published by
Bruna Rocco,
Jun 20, 2025

*** and ** ranked among the top five of luxury brands among consumers across all age groups in Japan, as revealed in a survey conducted in May 2024. When given only one vote, consumers above forties were more likely to name *** as their favorite brand. Meanwhile, **** attracted high popularity among young people in their twenties and in the age group of 15 to 19 years.

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Luxury goods in JapanLuxury goods market in ChinaLuxury goods market in IndiaBeauty industry in JapanFashion industry in Japan
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