According to a survey conducted on luxury brand awareness in South Korea in July 2024 by , Chanel was the most-known luxury brand among respondents aged 55 years and older, with around percent of respondents answering that they know about it. Chanel, Gucci, and Louis Vuitton were well-known among all age groups.
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Rakuten Insight. (September 4, 2024). Consumer awareness of luxury brands in South Korea as of July 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1495906/south-korea-luxury-brands-awareness-by-age/
Rakuten Insight. "Consumer awareness of luxury brands in South Korea as of July 2024, by age group." Chart. September 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1495906/south-korea-luxury-brands-awareness-by-age/
Rakuten Insight. (2024). Consumer awareness of luxury brands in South Korea as of July 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1495906/south-korea-luxury-brands-awareness-by-age/
Rakuten Insight. "Consumer Awareness of Luxury Brands in South Korea as of July 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Sep 2024, /statistics/1495906/south-korea-luxury-brands-awareness-by-age/
Rakuten Insight, Consumer awareness of luxury brands in South Korea as of July 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1495906/south-korea-luxury-brands-awareness-by-age/ (last visited July 26, 2026)
Consumer awareness of luxury brands in South Korea as of July 2024, by age group [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: /statistics/1495906/south-korea-luxury-brands-awareness-by-age/
