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Share of affluent consumers purchasing luxury brands and services via mobile devices and tablets in Europe in 2nd quarter 2026, by age group

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Source

In cooperation with
Release date

July 2026

Region

Europe

Survey time period

Q2 2026

Number of respondents

165*

Age group

18 years and older

Special properties

Affluent and High Net Worth Individuals

Supplementary notes

This question was phrased by the source as follows: "Within the past 12 months, how have you purchased luxury brands or services?"

*Survey included consumers in France, Germany, Switzerland, Italy, and the United Kingdom. 

Citation formats

Online luxury shopping via mobiles and tablets in Europe 2026, by age

Published by
F. Watty,
Jul 21, 2026

Over **** affluent consumers in Europe aged between 18-39 had used mobile devices for their purchases of luxury brands and services in the past year, according to a survey conducted in the second quarter of 2026. For those over the age of **, this share was significantly lower at about ** percent. Tablets were less frequently used for online luxury purchases.

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Statistics on " Luxury e-commerce in Europe "

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Overview

6

Leading channels & sites

7

Consumer behavior

6

Device distribution

5

Mobile shoppers

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Spotlight: social commerce

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Topics

Luxury e-commerce in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)PradaE-commerce returns in Europe
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