respondents who have bought branded goods; multiple answers allowed
Method of interview
Online survey
Supplementary notes
Original question: "Please name the brand names of the branded goods you currently own."
Figures represent the three leading answers of each age group.
*** was the most owned brand across age groups in Japan, according to a survey conducted in February 2024. Respondents in their fifties and forties were the most likely to own items by the French luxury brand, with almost ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
PR Times, & BuySell Technologies. (March 26, 2024). Most owned luxury goods brands in Japan as of February 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1465366/japan-most-owned-luxury-brands-by-age/
PR Times, und BuySell Technologies. "Most owned luxury goods brands in Japan as of February 2024, by age group." Chart. March 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1465366/japan-most-owned-luxury-brands-by-age/
PR Times, BuySell Technologies. (2024). Most owned luxury goods brands in Japan as of February 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1465366/japan-most-owned-luxury-brands-by-age/
PR Times, and BuySell Technologies. "Most Owned Luxury Goods Brands in Japan as of February 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2024, /statistics/1465366/japan-most-owned-luxury-brands-by-age/
PR Times & BuySell Technologies, Most owned luxury goods brands in Japan as of February 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1465366/japan-most-owned-luxury-brands-by-age/ (last visited July 24, 2026)
Most owned luxury goods brands in Japan as of February 2024, by age group [Graph], PR Times, & BuySell Technologies, March 26, 2024. [Online]. Available: /statistics/1465366/japan-most-owned-luxury-brands-by-age/
