According to a survey conducted by in July 2024, * enjoyed strong popularity across all age groups in China, particularly among those aged 55 and above, with ** percent of respondents in this age group reporting familiarity with the brand. Dior and Hermes were also renowned luxury brands among Chinese respondents.
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Rakuten Insight. (September 4, 2024). Luxury brand awareness in China as of July 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1493882/luxury-brand-awareness-in-china-by-age-group/
Rakuten Insight. "Luxury brand awareness in China as of July 2024, by age group." Chart. September 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1493882/luxury-brand-awareness-in-china-by-age-group/
Rakuten Insight. (2024). Luxury brand awareness in China as of July 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1493882/luxury-brand-awareness-in-china-by-age-group/
Rakuten Insight. "Luxury Brand Awareness in China as of July 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Sep 2024, /statistics/1493882/luxury-brand-awareness-in-china-by-age-group/
Rakuten Insight, Luxury brand awareness in China as of July 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1493882/luxury-brand-awareness-in-china-by-age-group/ (last visited July 26, 2026)
Luxury brand awareness in China as of July 2024, by age group [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: /statistics/1493882/luxury-brand-awareness-in-china-by-age-group/
