The luxury and beauty sector had a positive favorability among adults aged between 18 and 29. A combined ***percent of those who took part in the survey wave in January 2026 rated the sector either as "very favorable" or "somewhat favorable".
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YouGov. (January 16, 2026). Favorability of the luxury fashion & beauty sector among Gen Z in the United States from 2020 to 2026 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1496046/luxury-and-beauty-sector-favorability-gen-z/
YouGov. "Favorability of the luxury fashion & beauty sector among Gen Z in the United States from 2020 to 2026." Chart. January 16, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1496046/luxury-and-beauty-sector-favorability-gen-z/
YouGov. (2026). Favorability of the luxury fashion & beauty sector among Gen Z in the United States from 2020 to 2026. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1496046/luxury-and-beauty-sector-favorability-gen-z/
YouGov. "Favorability of The Luxury Fashion & Beauty Sector among Gen Z in The United States from 2020 to 2026." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Jan 2026, /statistics/1496046/luxury-and-beauty-sector-favorability-gen-z/
YouGov, Favorability of the luxury fashion & beauty sector among Gen Z in the United States from 2020 to 2026 ÌÇÐÄÆÆ½â°æ, /statistics/1496046/luxury-and-beauty-sector-favorability-gen-z/ (last visited July 31, 2026)
Favorability of the luxury fashion & beauty sector among Gen Z in the United States from 2020 to 2026 [Graph], YouGov, January 16, 2026. [Online]. Available: /statistics/1496046/luxury-and-beauty-sector-favorability-gen-z/