*Consumers who are primarily responsible or have a shared responsibility for grocery shopping.
The original survey question reads, "When you think of fresh produce, what brand is top-of-mind?"
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Consumer awareness of fresh produce brands U.S. 2022
When asked which brand comes to mind when thinking of fresh produce, more than a quarter of survey respondents named Dole in the U.S. in 2022. The next leading brand known my consumers was Chiquita, with only **** percent of responses.
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Provoke ÌÇÐÄÆƽâ°æ. (September 13, 2022). Consumer awareness of fresh produce brands in the U.S. as of 2022* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1336735/consumer-awareness-of-fresh-produce-brands-in-the-us/
Provoke ÌÇÐÄÆƽâ°æ. "Consumer awareness of fresh produce brands in the U.S. as of 2022*." Chart. September 13, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1336735/consumer-awareness-of-fresh-produce-brands-in-the-us/
Provoke ÌÇÐÄÆƽâ°æ. (2022). Consumer awareness of fresh produce brands in the U.S. as of 2022*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1336735/consumer-awareness-of-fresh-produce-brands-in-the-us/
Provoke ÌÇÐÄÆƽâ°æ. "Consumer Awareness of Fresh Produce Brands in The U.S. as of 2022*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Sep 2022, /statistics/1336735/consumer-awareness-of-fresh-produce-brands-in-the-us/
Provoke ÌÇÐÄÆƽâ°æ, Consumer awareness of fresh produce brands in the U.S. as of 2022* ÌÇÐÄÆƽâ°æ, /statistics/1336735/consumer-awareness-of-fresh-produce-brands-in-the-us/ (last visited July 31, 2026)
Consumer awareness of fresh produce brands in the U.S. as of 2022* [Graph], Provoke ÌÇÐÄÆƽâ°æ, September 13, 2022. [Online]. Available: /statistics/1336735/consumer-awareness-of-fresh-produce-brands-in-the-us/
