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Subscription sentiment among millennials in the United States in 2023

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Source

Release date

2024

Region

United States

Survey time period

2023

Method of interview

Panel survey

Supplementary notes

The source asked respondents what statement best captured their use of paid membership programs in the future.

The source did not specify how many panelists responded to this survey.

Citation formats

Subscription sentiment among millennials in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 9, 2024

In 2023, about ** percent of millennials in the United States said they were happy with the subscriptions they currently pay for. This was less than the country's average. Compared to the average of the United States, millennials were more keen on signing up for more memberships.

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