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Subscription business acquisition and trial conversion rates worldwide from 2021 to 2024

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Sources

Release date

March 2025

Region

Worldwide

Survey time period

2021 to 2024

Supplementary notes

*Share of subscribers who continue to a paid subscription from a free trial.

**Calculated by dividing the number of new subscribers by the total number of subscribers.

Data based on an analysis of over 2,200 global merchants on the source's platform, equivalent to 67 million unique subscribers.

Citation formats

Subscription business benchmarks worldwide 2021-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 11, 2025

A study on the state of the subscription economy worldwide found that both the subscriber acquisition and trial conversion rates have been falling since 2021. For example, in 2024, the share of consumers who switched to a full subscription after finishing a trial offer fall to **** percent, while three years earlier it stood at over ** percent.

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Topics

Media subscription economy in the United StatesMedia usage in the United StatesVideo streaming bundles and consolidations in the United StatesNews subscriptions worldwideSubscription video-on-demand in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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