| Characteristic | The price is too high | I have to pay in addition to the subscription (e.g. for delivery, shipping, etc.) | None of the above | I do not want to be tied into a contract | Bad experience with customer service | I am unable to pause the membership | I do not need the subscription anymore | I am paying for too many subscriptions | Product quality was inconsistent | Unable to use a payment method I like | I found a better alternative | Misinformation about recurring charges | Inability to personalize products | Other reasons |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
September 2025
More information
Region
South Korea
Survey time period
July 17 to 30, 2025
Number of respondents
2,341 respondents
Age group
16 years and older
Supplementary notes
The original question was as follows:
"For which of the following reasons have/would you cancel a subscription? (choose up to 3 of the most relevant answers)"
Citation formats
