A survey conducted in 2023 found that more than ** percent of Netflix, Disney+, and Max customers from the U.S. use the ad-free versions of the respective platforms. By contrast, Hulu and Peacock subscribers were keen on plans with commercials, with ** percent and ** percent of adults subscribing to the platforms' ad-supported tiers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
MediaPost. (October 30, 2023). Distribution of video streaming service subscribers on ad-free, ad-based, or both plan types in the United States in 2023, by platform [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1451492/video-streaming-subscribers-plan-types/
MediaPost. "Distribution of video streaming service subscribers on ad-free, ad-based, or both plan types in the United States in 2023, by platform." Chart. October 30, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1451492/video-streaming-subscribers-plan-types/
MediaPost. (2023). Distribution of video streaming service subscribers on ad-free, ad-based, or both plan types in the United States in 2023, by platform. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1451492/video-streaming-subscribers-plan-types/
MediaPost. "Distribution of Video Streaming Service Subscribers on Ad-free, Ad-based, or Both Plan Types in The United States in 2023, by Platform." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Oct 2023, /statistics/1451492/video-streaming-subscribers-plan-types/
MediaPost, Distribution of video streaming service subscribers on ad-free, ad-based, or both plan types in the United States in 2023, by platform ÌÇÐÄÆÆ½â°æ, /statistics/1451492/video-streaming-subscribers-plan-types/ (last visited July 20, 2026)
Distribution of video streaming service subscribers on ad-free, ad-based, or both plan types in the United States in 2023, by platform [Graph], MediaPost, October 30, 2023. [Online]. Available: /statistics/1451492/video-streaming-subscribers-plan-types/