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Monthly market share of subscription video-on-demand (SVOD) services in Italy from January to March 2025

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Release date

April 2025

Region

Europe, Italy

Survey time period

January to March 2025

Citation formats

Monthly market share of SVOD services in Italy 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, May 8, 2025

The Italian SVOD market continues to be dominated by global giants, with Netflix leading the pack in the first quarter of 2025. The streaming service captured around percent market share in March 2025, solidifying its position as the top choice for Italian viewers. This dominance reflects a broader trend across Europe, where Netflix has maintained a strong presence despite increasing competition.

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