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Monthly market share of subscription video-on-demand (SVOD) services in the United Kingdom from January 2024 to March 2025

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Source

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Release date

April 2025

Region

Europe, United Kingdom

Survey time period

January 2024 to March 2025

Citation formats

Monthly market share of SVOD services in the UK 2024-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, May 8, 2025

The UK streaming market remains highly competitive, with Netflix maintaining its lead despite facing strong competition. As of March 2025, Netflix held a percent market share, closely followed by Amazon Prime Video at percent. This narrow gap between the top two players highlights the intense battle for viewers in the British streaming landscape.

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MaxAmazon Prime VideoNetflixHuluSubscription video-on-demand services in Europe
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