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Subscription over-the-top (OTT) penetration rate in the Nordic countries from 2012 to 2028

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Source

Release date

March 2024

Region

Europe, Denmark, Finland, Norway, Sweden

Survey time period

2012 to 2023

Supplementary notes

*Forecast

Citation formats

Subscription OTT penetration in the Nordics 2012-2028

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 5, 2024

For the period from 2026 to 2028, it is predicted that the subscription OTT penetration rate in the Nordic countries Finland, Sweden, Denmark, and Norway will reach ** percent of households. Notably, in 2012, only **** percent of households had a streaming subscription, which grew to nearly ** percent in just a decade.

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