According to a recent survey conducted in May 2023, the vast majority of CTV households in the U.S. using Netflix, Disney+, and HBO Max streamed the subscription-based version. Netflix had the highest non ad-supported streaming rate at ** percent. Meanwhile, the ad-supported plans of other platforms, such as Hulu, Peacock, and YouTube, were more popular than their subscription tiers.
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StreamTV Insider. (September 8, 2023). Distribution of connected TV households streaming non-ad-supported and ad-supported content in the United States as of May 2023, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1415292/ad-supported-content-platforms-ctv-us/
StreamTV Insider. "Distribution of connected TV households streaming non-ad-supported and ad-supported content in the United States as of May 2023, by platform." Chart. September 8, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1415292/ad-supported-content-platforms-ctv-us/
StreamTV Insider. (2023). Distribution of connected TV households streaming non-ad-supported and ad-supported content in the United States as of May 2023, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1415292/ad-supported-content-platforms-ctv-us/
StreamTV Insider. "Distribution of Connected Tv Households Streaming Non-ad-supported and Ad-supported Content in The United States as of May 2023, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Sep 2023, /statistics/1415292/ad-supported-content-platforms-ctv-us/
StreamTV Insider, Distribution of connected TV households streaming non-ad-supported and ad-supported content in the United States as of May 2023, by platform ÌÇÐÄÆƽâ°æ, /statistics/1415292/ad-supported-content-platforms-ctv-us/ (last visited July 15, 2026)
Distribution of connected TV households streaming non-ad-supported and ad-supported content in the United States as of May 2023, by platform [Graph], StreamTV Insider, September 8, 2023. [Online]. Available: /statistics/1415292/ad-supported-content-platforms-ctv-us/
