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Monthly active users (MAUs) of Shein and Temu mobile apps in the United States from May 2024 to May 2025, by week (in millions)

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Release date

June 2025

Region

United States

Survey time period

May 2024 to May 2025

Special properties

iOs and Google store

Supplementary notes

CW 18 of 2024 went from April 29 to May 05, 2024.
CW 21 of 2025 went from May 19 to May 25, 2025.

The release day is the date of access.

Citation formats

Monthly active users of Shein and Temu apps in the U.S. 2024-2025

Published by
Christy Tila,
Jun 2, 2025

Since May 2024, the number of monthly active users (MAUs) of China-based marketplaces has plummeted in the United States. As of May **, 2025, Shein and Temu counted *** and **** million monthly active users, respectively. Temu was the platform losing most active users, as it counted a mobile audience of **** million MAUs in May 2024.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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