According to a survey conducted in Australia in the 12 months to June 2024, those aged 35 to 49 accounted for the largest share of shoppers buying from Temu, at around ** percent. 25- to 34-year-olds were the smallest shopper group, with just ** percent making purchases from Temu.
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Roy Morgan. (August 6, 2024). Distribution of Temu shoppers in Australia in the 12 months to June 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1609632/australia-temu-shoppers-distribution-by-age-group/
Roy Morgan. "Distribution of Temu shoppers in Australia in the 12 months to June 2024, by age group." Chart. August 6, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1609632/australia-temu-shoppers-distribution-by-age-group/
Roy Morgan. (2024). Distribution of Temu shoppers in Australia in the 12 months to June 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1609632/australia-temu-shoppers-distribution-by-age-group/
Roy Morgan. "Distribution of Temu Shoppers in Australia in The 12 Months to June 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Aug 2024, /statistics/1609632/australia-temu-shoppers-distribution-by-age-group/
Roy Morgan, Distribution of Temu shoppers in Australia in the 12 months to June 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1609632/australia-temu-shoppers-distribution-by-age-group/ (last visited July 22, 2026)
Distribution of Temu shoppers in Australia in the 12 months to June 2024, by age group [Graph], Roy Morgan, August 6, 2024. [Online]. Available: /statistics/1609632/australia-temu-shoppers-distribution-by-age-group/
