Online travel market: EV/Revenue by segment 2026| ��ƽ��

Estimated enterprise value to revenue (EV/Revenue) ratio in the online travel market worldwide as of March 2026, by segment

Characteristic	EV/2026 revenue
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Release date

March 2026

More information

Region

Worldwide

Survey time period

as of March 23, 2026

Supplementary notes

The SaaS (hospitality market) segment refers to companies like Shiji Group, Agilysis, RateGain, SiteMinder, CoStar Group, and Serko.

The lodging segment refers to companies like Hilton, Hyatt, IHG Hotels & Resorts, Accor, Choice Hotels, Wyndham Hotels & Resorts, and Marriott.

The global online travel agencies segment refers to companies like Booking Holdings, Airbnb, Expedia Group, and Trip.com.

The B2B transactional segment refers to companies like Webjet, Lightspeed, Amadeus, and Sabre.

The ride share segment refers to companies like Uber and Lyft.

The leisure segment refers to companies like Hilton Grand Vacations, Marriott Vacations Worldwide, Travel + Leisure, Carnival Cruise Line, and Vail Resorts.

The niche online travel agencies segment refers to companies like MakeMyTrip, Despegar, Adventure, Helloworld Business Travel, Tongcheng Travel, eDreams ODIGEO, and Utour.

The metasearch segment refers to companies like Tripadvisor and Trivago.

The airlines segment refers to companies like Delta, American Airlines, United Airlines, Ryanair, and Southwest.

Citation formats

According to a March 2026 analysis, lodging companies reported the highest enterprise value to revenue (EV/Revenue) ratio in the online travel market worldwide. As estimated, businesses in that segment recorded an EV/Revenue multiple of **. This figure was ** times higher than that of the metasearch segment.