In the United States, approximately **** of Gen Z consumers said they were more likely to buy/give gift cards during the 2024 holiday season, compared to the previous year. Baby boomers were the least likely to acquire gift cards.
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Big Village. (September 5, 2024). Consumers in the United States who were more likely to buy/give gift cards as gifts during the 2024 holiday season, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1423185/gift-cards-buying-by-generation-usa/
Big Village. "Consumers in the United States who were more likely to buy/give gift cards as gifts during the 2024 holiday season, by generation." Chart. September 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1423185/gift-cards-buying-by-generation-usa/
Big Village. (2024). Consumers in the United States who were more likely to buy/give gift cards as gifts during the 2024 holiday season, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1423185/gift-cards-buying-by-generation-usa/
Big Village. "Consumers in The United States Who Were More Likely to Buy/Give Gift Cards as Gifts during The 2024 Holiday Season, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Sep 2024, /statistics/1423185/gift-cards-buying-by-generation-usa/
Big Village, Consumers in the United States who were more likely to buy/give gift cards as gifts during the 2024 holiday season, by generation ÌÇÐÄÆƽâ°æ, /statistics/1423185/gift-cards-buying-by-generation-usa/ (last visited July 26, 2026)
Consumers in the United States who were more likely to buy/give gift cards as gifts during the 2024 holiday season, by generation [Graph], Big Village, September 5, 2024. [Online]. Available: /statistics/1423185/gift-cards-buying-by-generation-usa/
