This question was phrased by the source as follows:
"Which of the following is the biggest reason you'll purchase gift cards for holiday gifts this year?"
* In 2022, the respondent count stood at 2,044.
Figures have been rebased to exclude respondents who selected "I won't be purchasing gift cards this holiday."
The source explains that percentages do not sum to 100 due to rounding.
Citation formats
Leading reasons for buying gift cards as holiday gifts in the U.S. 2022-2023
Among those planning purchase gift cards as holiday presents in the United States in 2023, roughly half said they planned to buy them due to convenience. That year, roughly ** percent of U.S. gift card shoppers said the main reason for purchasing them was because the gift recipient is hard to buy for.
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CivicScience. (September 12, 2023). Leading reasons to purchase gift cards as holiday gifts in the United States in 2022 and 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1340352/reasons-for-buying-gift-cards-as-holiday-gifts-usa/
CivicScience. "Leading reasons to purchase gift cards as holiday gifts in the United States in 2022 and 2023." Chart. September 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1340352/reasons-for-buying-gift-cards-as-holiday-gifts-usa/
CivicScience. (2023). Leading reasons to purchase gift cards as holiday gifts in the United States in 2022 and 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1340352/reasons-for-buying-gift-cards-as-holiday-gifts-usa/
CivicScience. "Leading Reasons to Purchase Gift Cards as Holiday Gifts in The United States in 2022 and 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Sep 2023, /statistics/1340352/reasons-for-buying-gift-cards-as-holiday-gifts-usa/
CivicScience, Leading reasons to purchase gift cards as holiday gifts in the United States in 2022 and 2023 ÌÇÐÄÆƽâ°æ, /statistics/1340352/reasons-for-buying-gift-cards-as-holiday-gifts-usa/ (last visited August 05, 2026)
Leading reasons to purchase gift cards as holiday gifts in the United States in 2022 and 2023 [Graph], CivicScience, September 12, 2023. [Online]. Available: /statistics/1340352/reasons-for-buying-gift-cards-as-holiday-gifts-usa/
