Gift card sales in the United States were projected to amount to almost *** billion U.S. dollars in 2025. This signifies an upward growth trend over the past number of years, as gift card sales were approximately ** billion U.S. dollars in 2010.
Gift card usage
A gift card is a prepaid payment card that contains a specific amount of money available for use either online or in-store. Gift cards may be closed loop, only redeemable with a single retailer, or open loop, redeemable from any merchant which accepts payment through the gift card in question. According to a survey, approximately half of consumers in the United States purchased gift cards as presents to others due to their convenience.
U.S. retail
Total retail sales in the United States amounted to just over trillion U.S. dollars in 2023, up from around *** trillion U.S. dollars in 2022. Retail establishments come in many forms such as grocery stores, restaurants, and bookstores. There are around **** million retail establishments in the United States. Walmart, Amazon, The Kroger Co., Costco, and Target are a selection of the leading retailers in the United States.
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WalletHub. (March 24, 2026). Projected gift card sales in the United States from 2006 to 2023, with a forecast for 2024 and 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/671202/us-gift-card-sales/
WalletHub. "Projected gift card sales in the United States from 2006 to 2023, with a forecast for 2024 and 2025 (in billion U.S. dollars)." Chart. March 24, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/671202/us-gift-card-sales/
WalletHub. (2026). Projected gift card sales in the United States from 2006 to 2023, with a forecast for 2024 and 2025 (in billion U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/671202/us-gift-card-sales/
WalletHub. "Projected Gift Card Sales in The United States from 2006 to 2023, with a Forecast for 2024 and 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Mar 2026, /statistics/671202/us-gift-card-sales/
WalletHub, Projected gift card sales in the United States from 2006 to 2023, with a forecast for 2024 and 2025 (in billion U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/671202/us-gift-card-sales/ (last visited July 15, 2026)
Projected gift card sales in the United States from 2006 to 2023, with a forecast for 2024 and 2025 (in billion U.S. dollars) [Graph], WalletHub, March 24, 2026. [Online]. Available: /statistics/671202/us-gift-card-sales/