In 2024, despite being known as digital natives, those aged 18 to 24 years old in the United States preferred physical gift cards to online ones. Around ** percent of those aged 25 to 34 years old said that they would rather have a digital gift voucher than a physical one.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Toast. (March 3, 2025). Preference of physical or digital gift cards among consumers in the United States in 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1560502/digital-physical-gift-cards-us/
Toast. "Preference of physical or digital gift cards among consumers in the United States in 2024, by age group." Chart. March 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1560502/digital-physical-gift-cards-us/
Toast. (2025). Preference of physical or digital gift cards among consumers in the United States in 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1560502/digital-physical-gift-cards-us/
Toast. "Preference of Physical or Digital Gift Cards among Consumers in The United States in 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Mar 2025, /statistics/1560502/digital-physical-gift-cards-us/
Toast, Preference of physical or digital gift cards among consumers in the United States in 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1560502/digital-physical-gift-cards-us/ (last visited July 15, 2026)
Preference of physical or digital gift cards among consumers in the United States in 2024, by age group [Graph], Toast, March 3, 2025. [Online]. Available: /statistics/1560502/digital-physical-gift-cards-us/
