In the United States, Gen Z consumers were planning to spend approximately *** U.S. dollars on gift cards during the holiday season in 2023. At roughly *** U.S. dollars, average gift card expenditures were highest among millennials and members that year.
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Blackhawk Network. (October 26, 2023). Average gift card spend in the United States during the holiday season in 2022 and 2023, by generation (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1351020/gift-card-spending-us-by-generation/
Blackhawk Network. "Average gift card spend in the United States during the holiday season in 2022 and 2023, by generation (in U.S. dollars)." Chart. October 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1351020/gift-card-spending-us-by-generation/
Blackhawk Network. (2023). Average gift card spend in the United States during the holiday season in 2022 and 2023, by generation (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1351020/gift-card-spending-us-by-generation/
Blackhawk Network. "Average Gift Card Spend in The United States during The Holiday Season in 2022 and 2023, by Generation (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Oct 2023, /statistics/1351020/gift-card-spending-us-by-generation/
Blackhawk Network, Average gift card spend in the United States during the holiday season in 2022 and 2023, by generation (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1351020/gift-card-spending-us-by-generation/ (last visited July 20, 2026)
Average gift card spend in the United States during the holiday season in 2022 and 2023, by generation (in U.S. dollars) [Graph], Blackhawk Network, October 26, 2023. [Online]. Available: /statistics/1351020/gift-card-spending-us-by-generation/
