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Consumers in the United States who were more likely to buy/gift practical items as gifts during the 2024 holiday season, by generation

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Source

Release date

September 2024

Region

United States

Survey time period

June 5 to 7, 2024

Number of respondents

1,010 respondents

Age group

18 years and older

Method of interview

Online omnibus survey

Citation formats

U.S. consumers buying/giving practical gifts during the holidays 2024, by generation

Published by
F. Watty,
Oct 9, 2024

In the United States, approximately ** percent of consumers said they were more likely to buy/give practical or value-based items for the 2024 holiday season, compared to the previous year. Gen Z was the most likely generation to purchase or gift these kinds of goods.

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