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Most mentioned beauty brands on TikTok in Italy in 2023

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Source

Release date

June 2023

Region

Italy

Survey time period

January 2022 to May 2023

Special properties

based on 455,000 posts*

Supplementary notes

*Contents mapped on Facebook, Instagram, and Tik Tok. Data based on Italian keywords belonging to the beauty and cosmetics sector.

Citation formats

Most mentioned beauty brands on TikTok in Italy 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 8, 2023
Between January 2022 and May 2023, Essence was the most mentioned beauty brand on TikTok in Italy. The makeup brand appeared on nearly ** percent of text and visual contents related to beauty keywords in Italian language on TikTok. Olaplex and Garnier followed with the same exposure, as they both reached percent of brand mentions.
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Topics

Social media usage in ItalySocial mediaSocial media and events in the United StatesSocial media usage in Western EuropeInternet usage in Italy
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Access limited to Free Statistics. Premium Statistics are not included.
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