In April 2023, young users in Italy were more likely to download and engage with photo and social app BeReal. The France-developed social media app was launched in 2020, and by 2023 it was reported to have a popularity index score of 815 among Italian Gen Z users. Live streaming platform Twitch ranked second, with an index score of 613 among Italian users aged between 18 and 24 years.
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comScore. (June 20, 2023). Most popular social media apps among Generation Z users in Italy in April 2023 (index score) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1414751/gen-z-italy-social-apps-index/
comScore. "Most popular social media apps among Generation Z users in Italy in April 2023 (index score)." Chart. June 20, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1414751/gen-z-italy-social-apps-index/
comScore. (2023). Most popular social media apps among Generation Z users in Italy in April 2023 (index score). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1414751/gen-z-italy-social-apps-index/
comScore. "Most Popular Social Media Apps among Generation Z Users in Italy in April 2023 (Index Score)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 20 Jun 2023, /statistics/1414751/gen-z-italy-social-apps-index/
comScore, Most popular social media apps among Generation Z users in Italy in April 2023 (index score) ÌÇÐÄÆÆ½â°æ, /statistics/1414751/gen-z-italy-social-apps-index/ (last visited July 24, 2026)
Most popular social media apps among Generation Z users in Italy in April 2023 (index score) [Graph], comScore, June 20, 2023. [Online]. Available: /statistics/1414751/gen-z-italy-social-apps-index/