In April 2023, YouTube was the most used social media app among Generation Z users in Italy. In comparison, Instagram had a reach of around 60 percent among Italian users aged between 18 and 24 years, while social video app TikTok had a reach of 58 percent among Italian users of the same demographics. Social photo app BeReal had a reach of 15 percent, while Reddit was used only by four percent of Italian young users.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
comScore. (June 20, 2023). Reach of leading social media apps among Generation Z users in Italy in April 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1414725/gen-z-italy-social-apps-reach/
comScore. "Reach of leading social media apps among Generation Z users in Italy in April 2023." Chart. June 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1414725/gen-z-italy-social-apps-reach/
comScore. (2023). Reach of leading social media apps among Generation Z users in Italy in April 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1414725/gen-z-italy-social-apps-reach/
comScore. "Reach of Leading Social Media Apps among Generation Z Users in Italy in April 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jun 2023, /statistics/1414725/gen-z-italy-social-apps-reach/
comScore, Reach of leading social media apps among Generation Z users in Italy in April 2023 ÌÇÐÄÆƽâ°æ, /statistics/1414725/gen-z-italy-social-apps-reach/ (last visited July 28, 2026)
Reach of leading social media apps among Generation Z users in Italy in April 2023 [Graph], comScore, June 20, 2023. [Online]. Available: /statistics/1414725/gen-z-italy-social-apps-reach/
