According to a survey conducted among Italian users and published in June 2024, six in 10 respondents reported social media was mainly a way to keep in touch with friends for them. For approximately 58 percent of respondents, social media was a way to stay entertained and pass the time, without giving it too much thought. In comparison, 32 percent of Italian respondents reported social media made them feel pessimistic.
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Ipsos. (June 28, 2024). Attitudes to social media among internet users in Italy as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/353580/reasons-for-using-social-network-services-in-italy/
Ipsos. "Attitudes to social media among internet users in Italy as of June 2024." Chart. June 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/353580/reasons-for-using-social-network-services-in-italy/
Ipsos. (2024). Attitudes to social media among internet users in Italy as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/353580/reasons-for-using-social-network-services-in-italy/
Ipsos. "Attitudes to Social Media among Internet Users in Italy as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jun 2024, /statistics/353580/reasons-for-using-social-network-services-in-italy/
Ipsos, Attitudes to social media among internet users in Italy as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/353580/reasons-for-using-social-network-services-in-italy/ (last visited July 23, 2026)
Attitudes to social media among internet users in Italy as of June 2024 [Graph], Ipsos, June 28, 2024. [Online]. Available: /statistics/353580/reasons-for-using-social-network-services-in-italy/
