As of May 2026, Facebook held by far the largest market share among leading social media platforms in Italy, accounting for around **** percent. Instagram ranked second, with a share of percent.
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StatCounter. (June 29, 2026). Leading social media websites in Italy in May 2026, based on share of visits [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/622862/social-networks-ranked-by-market-share-in-italy/
StatCounter. "Leading social media websites in Italy in May 2026, based on share of visits." Chart. June 29, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/622862/social-networks-ranked-by-market-share-in-italy/
StatCounter. (2026). Leading social media websites in Italy in May 2026, based on share of visits. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/622862/social-networks-ranked-by-market-share-in-italy/
StatCounter. "Leading Social Media Websites in Italy in May 2026, Based on Share of Visits." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Jun 2026, /statistics/622862/social-networks-ranked-by-market-share-in-italy/
StatCounter, Leading social media websites in Italy in May 2026, based on share of visits ÌÇÐÄÆÆ½â°æ, /statistics/622862/social-networks-ranked-by-market-share-in-italy/ (last visited July 30, 2026)
Leading social media websites in Italy in May 2026, based on share of visits [Graph], StatCounter, June 29, 2026. [Online]. Available: /statistics/622862/social-networks-ranked-by-market-share-in-italy/