Share of consumers who believed that it should not be allowed to direct advertising of foods high in sugar, fat or salt (HFSS) at children in Germany as of January 2023
Characteristic
Share of respondents
Completely agree
64%
Somewhat agree
21%
Somewhat disagree
9%
Completely disagree
5%
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When asked to express their attitude to the statement "It should not be allowed to direct advertising of foods that contain a lot of sugar, fat or salt at children," 85 percent of responding adult consumers from Germany agreed, with 64 percent agreeing completely and 21 percent agreeing to a certain extent. The remaining respondents somewhat or completely disagreed with the statement.
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Verbraucherzentrale Bundesverband. (January 26, 2023). Share of consumers who believed that it should not be allowed to direct advertising of foods high in sugar, fat or salt (HFSS) at children in Germany as of January 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1421417/consumers-hfss-advertising-children-ban-germany/
Verbraucherzentrale Bundesverband. "Share of consumers who believed that it should not be allowed to direct advertising of foods high in sugar, fat or salt (HFSS) at children in Germany as of January 2023." Chart. January 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1421417/consumers-hfss-advertising-children-ban-germany/
Verbraucherzentrale Bundesverband. (2023). Share of consumers who believed that it should not be allowed to direct advertising of foods high in sugar, fat or salt (HFSS) at children in Germany as of January 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1421417/consumers-hfss-advertising-children-ban-germany/
Verbraucherzentrale Bundesverband. "Share of Consumers Who Believed That It Should Not Be Allowed to Direct Advertising of Foods High in Sugar, Fat or Salt (Hfss) at Children in Germany as of January 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jan 2023, /statistics/1421417/consumers-hfss-advertising-children-ban-germany/
Verbraucherzentrale Bundesverband, Share of consumers who believed that it should not be allowed to direct advertising of foods high in sugar, fat or salt (HFSS) at children in Germany as of January 2023 ÌÇÐÄÆƽâ°æ, /statistics/1421417/consumers-hfss-advertising-children-ban-germany/ (last visited July 28, 2026)
Share of consumers who believed that it should not be allowed to direct advertising of foods high in sugar, fat or salt (HFSS) at children in Germany as of January 2023 [Graph], Verbraucherzentrale Bundesverband, January 26, 2023. [Online]. Available: /statistics/1421417/consumers-hfss-advertising-children-ban-germany/
