Share of consumers who believed that foods whose advertising was directed at children should contain sugar, fat, or salt only in limited amounts in Germany as of January 2023, by age
Characteristic
Completely agree
Somewhat agree
Somewhat disagree
Completely disagree
18 - 29 years
33%
41%
19%
6%
30 - 44 years
72%
15%
6%
6%
45 - 59 years
70%
21%
3%
6%
60 years and older
72%
14%
6%
7%
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When asked to express their attitude to the statement "Foods whose advertising is intended to appeal to children should be only allowed to contain a limited amount of sugar, fat, or salt," 74 percent of respondents aged 18 to 29 in Germany agreed, with 33 percent agreeing completely and 41 percent agreeing to a certain extent. The share of agreeing respondents stood the lowest among the previously mentioned age group, while the highest amount of consumers who agreed stood among people aged 45 to 59, overall at around 91 percent.
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Verbraucherzentrale Bundesverband. (January 26, 2023). Share of consumers who believed that foods whose advertising was directed at children should contain sugar, fat, or salt only in limited amounts in Germany as of January 2023, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1426687/consumers-target-healthy-food-advertising-germany-by-age/
Verbraucherzentrale Bundesverband. "Share of consumers who believed that foods whose advertising was directed at children should contain sugar, fat, or salt only in limited amounts in Germany as of January 2023, by age." Chart. January 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1426687/consumers-target-healthy-food-advertising-germany-by-age/
Verbraucherzentrale Bundesverband. (2023). Share of consumers who believed that foods whose advertising was directed at children should contain sugar, fat, or salt only in limited amounts in Germany as of January 2023, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1426687/consumers-target-healthy-food-advertising-germany-by-age/
Verbraucherzentrale Bundesverband. "Share of Consumers Who Believed That Foods Whose Advertising Was Directed at Children Should Contain Sugar, Fat, or Salt Only in Limited Amounts in Germany as of January 2023, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jan 2023, /statistics/1426687/consumers-target-healthy-food-advertising-germany-by-age/
Verbraucherzentrale Bundesverband, Share of consumers who believed that foods whose advertising was directed at children should contain sugar, fat, or salt only in limited amounts in Germany as of January 2023, by age ÌÇÐÄÆƽâ°æ, /statistics/1426687/consumers-target-healthy-food-advertising-germany-by-age/ (last visited July 27, 2026)
Share of consumers who believed that foods whose advertising was directed at children should contain sugar, fat, or salt only in limited amounts in Germany as of January 2023, by age [Graph], Verbraucherzentrale Bundesverband, January 26, 2023. [Online]. Available: /statistics/1426687/consumers-target-healthy-food-advertising-germany-by-age/
