Share of consumers who believed that foods whose advertising was directed at children should contain sugar, fat, or salt only in limited amounts in Germany as of January 2023, by parental status
Characteristic
Completely agree
Somewhat agree
Somewhat disagree
Completely disagree
With children under 18 in the household
70%
22%
4%
4%
No children under 18 in the household
64%
20%
9%
7%
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When asked to express their attitude to the statement "Foods whose advertising is intended to appeal to children should be only allowed to contain a limited amount of sugar, fat, or salt," 92 percent of respondents with children under 18 in their households in Germany agreed, with 70 percent agreeing entirely and 22 percent agreeing to a certain extent. The same share among the respondents with no children stood at 84 percent overall, with 64 percent agreeing completely and 20 percent agreeing partially.
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Verbraucherzentrale Bundesverband. (January 26, 2023). Share of consumers who believed that foods whose advertising was directed at children should contain sugar, fat, or salt only in limited amounts in Germany as of January 2023, by parental status [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1426695/consumers-target-healthy-food-advertising-germany-by-parental-status/
Verbraucherzentrale Bundesverband. "Share of consumers who believed that foods whose advertising was directed at children should contain sugar, fat, or salt only in limited amounts in Germany as of January 2023, by parental status." Chart. January 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1426695/consumers-target-healthy-food-advertising-germany-by-parental-status/
Verbraucherzentrale Bundesverband. (2023). Share of consumers who believed that foods whose advertising was directed at children should contain sugar, fat, or salt only in limited amounts in Germany as of January 2023, by parental status. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1426695/consumers-target-healthy-food-advertising-germany-by-parental-status/
Verbraucherzentrale Bundesverband. "Share of Consumers Who Believed That Foods Whose Advertising Was Directed at Children Should Contain Sugar, Fat, or Salt Only in Limited Amounts in Germany as of January 2023, by Parental Status." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jan 2023, /statistics/1426695/consumers-target-healthy-food-advertising-germany-by-parental-status/
Verbraucherzentrale Bundesverband, Share of consumers who believed that foods whose advertising was directed at children should contain sugar, fat, or salt only in limited amounts in Germany as of January 2023, by parental status ÌÇÐÄÆƽâ°æ, /statistics/1426695/consumers-target-healthy-food-advertising-germany-by-parental-status/ (last visited August 01, 2026)
Share of consumers who believed that foods whose advertising was directed at children should contain sugar, fat, or salt only in limited amounts in Germany as of January 2023, by parental status [Graph], Verbraucherzentrale Bundesverband, January 26, 2023. [Online]. Available: /statistics/1426695/consumers-target-healthy-food-advertising-germany-by-parental-status/
