Share of consumers who believed that it should not be allowed to direct advertising of foods high in sugar, fat or salt (HFSS) at children in Germany as of January 2023, by age
Characteristic
Completely agree
Somewhat agree
Somewhat disagree
Completely disagree
18 - 29 years
37%
39%
19%
5%
30 - 44 years
57%
25%
11%
7%
45 - 59 years
67%
21%
6%
4%
60 years and older
77%
10%
6%
5%
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When asked to express their attitude to the statement "It should not be allowed to direct advertising of foods that contain a lot of sugar, fat or salt at children," 76 percent of responding consumers aged 18 to 29 in Germany agreed, with 37 percent agreeing entirely and 39 percent agreeing to a certain extent. The share of agreeing respondents stood the lowest among the previously mentioned age group, while the highest amount of consumers who agreed stood among people aged 45 to 59, overall at around 88 percent.
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Verbraucherzentrale Bundesverband. (January 26, 2023). Share of consumers who believed that it should not be allowed to direct advertising of foods high in sugar, fat or salt (HFSS) at children in Germany as of January 2023, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1426642/consumers-hfss-advertising-children-ban-germany-by-age/
Verbraucherzentrale Bundesverband. "Share of consumers who believed that it should not be allowed to direct advertising of foods high in sugar, fat or salt (HFSS) at children in Germany as of January 2023, by age." Chart. January 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1426642/consumers-hfss-advertising-children-ban-germany-by-age/
Verbraucherzentrale Bundesverband. (2023). Share of consumers who believed that it should not be allowed to direct advertising of foods high in sugar, fat or salt (HFSS) at children in Germany as of January 2023, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1426642/consumers-hfss-advertising-children-ban-germany-by-age/
Verbraucherzentrale Bundesverband. "Share of Consumers Who Believed That It Should Not Be Allowed to Direct Advertising of Foods High in Sugar, Fat or Salt (Hfss) at Children in Germany as of January 2023, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jan 2023, /statistics/1426642/consumers-hfss-advertising-children-ban-germany-by-age/
Verbraucherzentrale Bundesverband, Share of consumers who believed that it should not be allowed to direct advertising of foods high in sugar, fat or salt (HFSS) at children in Germany as of January 2023, by age ÌÇÐÄÆƽâ°æ, /statistics/1426642/consumers-hfss-advertising-children-ban-germany-by-age/ (last visited July 30, 2026)
Share of consumers who believed that it should not be allowed to direct advertising of foods high in sugar, fat or salt (HFSS) at children in Germany as of January 2023, by age [Graph], Verbraucherzentrale Bundesverband, January 26, 2023. [Online]. Available: /statistics/1426642/consumers-hfss-advertising-children-ban-germany-by-age/
