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Influencer / content creators followed by type in Sweden in 2023

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Source

Number of respondents

509 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

Multiple answers were possible.

Survey question: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?"

Citation formats

Influencer / content creators followed by type in Sweden in 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 7, 2023
In Sweden, ** percent of the residential online population state they like to watch, listen, or read about film & TV content from influencers / content creators, making it the most followed type of content. The runner ups in this content type ranking among Swedes are music and comedy at ** percent. This is according to the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey 2023.
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Statistics on " Influencer marketing in Sweden "

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Market overview

8

Platforms

8

Influencer insights

7

Audience insights

8

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Topics

Influencer marketing in SwedenInfluencer marketing in EuropeAdvertising in the NordicsInfluencer marketing in FranceInfluencer marketing in Italy
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