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Influencer / content creators followed by type in the Netherlands in 2023

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Source

Number of respondents

507 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

Multiple answers were possible.

Survey question: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?"

Citation formats

Influencer / content creators followed by type in the Netherlands in 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 7, 2023
In the Netherlands, ** percent of the residential online population state they like to watch, listen, or read about adult content from influencers / content creators, making it the most followed type of content. The runner up in this content type ranking among Dutch consumers is film & TV content at ** percent. This is according to the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey 2023.
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Statistics on " Social media usage in the Netherlands "

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Usage

5

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4

Meta Platforms

8

Other major platforms

5

Demographics

5

Marketing and advertising

4

Overview

4

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