As of the second quarter of 2023, globally, the channel in which consumers started their online shopping journey was search engines. A total ** percent of shoppers worldwide used search engines such as Google to begin searching for products, while ** percent opted to start the shopping journey using a specific online store.
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Klarna. (October 10, 2023). Online channels where consumers start their shopping journey worldwide in 2nd quarter 2023, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1417439/onlines-channels-source-product-search-worldwide/
Klarna. "Online channels where consumers start their shopping journey worldwide in 2nd quarter 2023, by country." Chart. October 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1417439/onlines-channels-source-product-search-worldwide/
Klarna. (2023). Online channels where consumers start their shopping journey worldwide in 2nd quarter 2023, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1417439/onlines-channels-source-product-search-worldwide/
Klarna. "Online Channels Where Consumers Start Their Shopping Journey Worldwide in 2nd Quarter 2023, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Oct 2023, /statistics/1417439/onlines-channels-source-product-search-worldwide/
Klarna, Online channels where consumers start their shopping journey worldwide in 2nd quarter 2023, by country ÌÇÐÄÆƽâ°æ, /statistics/1417439/onlines-channels-source-product-search-worldwide/ (last visited July 23, 2026)
Online channels where consumers start their shopping journey worldwide in 2nd quarter 2023, by country [Graph], Klarna, October 10, 2023. [Online]. Available: /statistics/1417439/onlines-channels-source-product-search-worldwide/
