11,740 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.
Citation formats
Main channels for product information search in France 2022, by gender
In France, physical stores remain the preferred option for men and women to seek information about a product before purchasing it, a survey from early 2022 showed. On one hand, nearly ** percent of French shoppers would go directly to the store to find out more details about a product. On the other hand, the use of search engines for this purpose was highest among female consumers, while price comparison services were the most popular among men.
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Klarna. (June 7, 2022). Leading channels used to search for product information before purchase in France in 1st quarter 2022, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1312697/product-information-search-channels-france-gender/
Klarna. "Leading channels used to search for product information before purchase in France in 1st quarter 2022, by gender." Chart. June 7, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1312697/product-information-search-channels-france-gender/
Klarna. (2022). Leading channels used to search for product information before purchase in France in 1st quarter 2022, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1312697/product-information-search-channels-france-gender/
Klarna. "Leading Channels Used to Search for Product Information before Purchase in France in 1st Quarter 2022, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2022, /statistics/1312697/product-information-search-channels-france-gender/
Klarna, Leading channels used to search for product information before purchase in France in 1st quarter 2022, by gender ÌÇÐÄÆƽâ°æ, /statistics/1312697/product-information-search-channels-france-gender/ (last visited July 31, 2026)
Leading channels used to search for product information before purchase in France in 1st quarter 2022, by gender [Graph], Klarna, June 7, 2022. [Online]. Available: /statistics/1312697/product-information-search-channels-france-gender/
