In the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece. A minimum of 1,000 survey respondents represented each country.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The release date is the date of last access.
Citation formats
Online marketplace usage for product search in Spain 2023, by gender
In Spain, men are just as likely to start their shopping journey on online marketplaces as women. As of the second quarter of 2023, around ** percent of Spanish men and women searched for product information on digital marketplaces.
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Klarna. (November 2, 2023). Share of shoppers using online marketplaces to search for product information in the Spain in 2nd quarter 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1421493/online-marketplaces-source-product-search-by-gender-spain/
Klarna. "Share of shoppers using online marketplaces to search for product information in the Spain in 2nd quarter 2023, by gender." Chart. November 2, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1421493/online-marketplaces-source-product-search-by-gender-spain/
Klarna. (2023). Share of shoppers using online marketplaces to search for product information in the Spain in 2nd quarter 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1421493/online-marketplaces-source-product-search-by-gender-spain/
Klarna. "Share of Shoppers Using Online Marketplaces to Search for Product Information in The Spain in 2nd Quarter 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Nov 2023, /statistics/1421493/online-marketplaces-source-product-search-by-gender-spain/
Klarna, Share of shoppers using online marketplaces to search for product information in the Spain in 2nd quarter 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1421493/online-marketplaces-source-product-search-by-gender-spain/ (last visited August 03, 2026)
Share of shoppers using online marketplaces to search for product information in the Spain in 2nd quarter 2023, by gender [Graph], Klarna, November 2, 2023. [Online]. Available: /statistics/1421493/online-marketplaces-source-product-search-by-gender-spain/
