11,740 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.
Citation formats
Online marketplaces usage for product search in France 2022, by age group
In France, millennials are the most likely to search for product information through online marketplaces. According to a survey conducted in the first months of 2022, about ** percent of French shoppers between 26 and 41 years old start the purchasing process through this shopping channel.
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Klarna. (June 7, 2022). Share of shoppers using online marketplaces to search for product information in France in 1st quarter 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1312610/online-marketplaces-source-product-search-age-france/
Klarna. "Share of shoppers using online marketplaces to search for product information in France in 1st quarter 2022, by generation." Chart. June 7, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1312610/online-marketplaces-source-product-search-age-france/
Klarna. (2022). Share of shoppers using online marketplaces to search for product information in France in 1st quarter 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1312610/online-marketplaces-source-product-search-age-france/
Klarna. "Share of Shoppers Using Online Marketplaces to Search for Product Information in France in 1st Quarter 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2022, /statistics/1312610/online-marketplaces-source-product-search-age-france/
Klarna, Share of shoppers using online marketplaces to search for product information in France in 1st quarter 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1312610/online-marketplaces-source-product-search-age-france/ (last visited August 03, 2026)
Share of shoppers using online marketplaces to search for product information in France in 1st quarter 2022, by generation [Graph], Klarna, June 7, 2022. [Online]. Available: /statistics/1312610/online-marketplaces-source-product-search-age-france/
