A May 2020 survey found that ** percent of Millennial shoppers in the United States would try a new brand if they were offered a coupon or discount. This makes Millennials the most likely to do so, ahead of Generation X respondents with ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
CouponFollow. (June 10, 2020). Share of shoppers in the United States who would try a new brand if offered a discount or coupon as of May 2020, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1154863/us-adults-try-new-brand-discount-coupon-coronavirus-age/
CouponFollow. "Share of shoppers in the United States who would try a new brand if offered a discount or coupon as of May 2020, by age group." Chart. June 10, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1154863/us-adults-try-new-brand-discount-coupon-coronavirus-age/
CouponFollow. (2020). Share of shoppers in the United States who would try a new brand if offered a discount or coupon as of May 2020, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1154863/us-adults-try-new-brand-discount-coupon-coronavirus-age/
CouponFollow. "Share of Shoppers in The United States Who Would Try a New Brand If Offered a Discount or Coupon as of May 2020, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jun 2020, /statistics/1154863/us-adults-try-new-brand-discount-coupon-coronavirus-age/
CouponFollow, Share of shoppers in the United States who would try a new brand if offered a discount or coupon as of May 2020, by age group ÌÇÐÄÆƽâ°æ, /statistics/1154863/us-adults-try-new-brand-discount-coupon-coronavirus-age/ (last visited August 01, 2026)
Share of shoppers in the United States who would try a new brand if offered a discount or coupon as of May 2020, by age group [Graph], CouponFollow, June 10, 2020. [Online]. Available: /statistics/1154863/us-adults-try-new-brand-discount-coupon-coronavirus-age/
