The survey included 4,102 responses from professionals in the field that hold a higher leadership role across North America, Latin America, Asia Pacific, Japan, and Europe.
Date of release is the date of access.
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Digital commerce channels B2B health and beauty invested in worldwide 2022
In 2022, global business-to-business (B2B) companies in the health and beauty industry invested in a variety of different online digital channels. Mobile apps were invested in by the vast majority, over ** percent of respondents, with a large sum of respondents also investing in social media channels, more than ** percent. Websites are also preferred by more than ** percent of health and beauty companies.
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Salesforce Research. (September 22, 2023). Share of business-to-business (B2B) health and beauty investing in digital commerce channels worldwide in 2022, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1414671/digital-channels-b2b-health-and-beauty-invested-in-worldwide/
Salesforce Research. "Share of business-to-business (B2B) health and beauty investing in digital commerce channels worldwide in 2022, by channel." Chart. September 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1414671/digital-channels-b2b-health-and-beauty-invested-in-worldwide/
Salesforce Research. (2023). Share of business-to-business (B2B) health and beauty investing in digital commerce channels worldwide in 2022, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1414671/digital-channels-b2b-health-and-beauty-invested-in-worldwide/
Salesforce Research. "Share of Business-to-business (B2b) Health and Beauty Investing in Digital Commerce Channels Worldwide in 2022, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Sep 2023, /statistics/1414671/digital-channels-b2b-health-and-beauty-invested-in-worldwide/
Salesforce Research, Share of business-to-business (B2B) health and beauty investing in digital commerce channels worldwide in 2022, by channel ÌÇÐÄÆƽâ°æ, /statistics/1414671/digital-channels-b2b-health-and-beauty-invested-in-worldwide/ (last visited August 04, 2026)
Share of business-to-business (B2B) health and beauty investing in digital commerce channels worldwide in 2022, by channel [Graph], Salesforce Research, September 22, 2023. [Online]. Available: /statistics/1414671/digital-channels-b2b-health-and-beauty-invested-in-worldwide/
