Surveying 4,102 responses from professionals in the field that hold a higher leadership role across North America, Latin America, Asia Pacific, Japan, and Europe.
Date of release is the date of access.
*Forecasts in this report are forward-looking projections based on current and prior values and do not guarantee future performance or results.
Citation formats
B2B pharmacies' revenue share from digital channels worldwide 2020-2024
In 2022, global B2B professionals from the pharmaceutical field provided insight into digital channel revenue growth from 2020 to 2024. In 2020, they estimated that around **** of revenue came from online orders. By 2024, the share of e-commerce revenue is forecast to increase to more than ** percent.
B2C pharmacies growth in online revenue
Business-to-consumer pharmacies are experiencing a comparable trend as business-to-business ones, with online revenue shares expected to rise from ** percent in 2020 to around ** percent by 2024. This parallel growth indicates a widespread shift towards digital commerce in both B2B and B2C segments of the pharmaceutical market.Â
Investment in digital commerce channels
To capitalize on this digital transformation, pharmacies are investing in various online platforms. B2C pharmacies are prioritizing websites, with ** percent investing in this channel, followed by point-of-sale systems at ** percent. Over half of B2C pharmacies are also exploring third-party marketplaces. In the B2B sector, sales representatives remain a key focus, with ** percent of pharmacies investing in this channel, while ** percent are leveraging third-party distributors. Additionally, some pharmacies are exploring advanced technologies, with half of the respondents planning to implement headless commerce within two years, indicating a continued push towards innovative digital solutions.
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Salesforce Research. (September 1, 2023). Share of business-to-business (B2B) pharmacies' revenue coming from digital channels worldwide in selected years from 2020 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1411124/share-of-revenue-b2b-pharmacies-online-worldwide/
Salesforce Research. "Share of business-to-business (B2B) pharmacies' revenue coming from digital channels worldwide in selected years from 2020 to 2024." Chart. September 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1411124/share-of-revenue-b2b-pharmacies-online-worldwide/
Salesforce Research. (2023). Share of business-to-business (B2B) pharmacies' revenue coming from digital channels worldwide in selected years from 2020 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1411124/share-of-revenue-b2b-pharmacies-online-worldwide/
Salesforce Research. "Share of Business-to-business (B2b) Pharmacies' Revenue Coming from Digital Channels Worldwide in Selected Years from 2020 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Sep 2023, /statistics/1411124/share-of-revenue-b2b-pharmacies-online-worldwide/
Salesforce Research, Share of business-to-business (B2B) pharmacies' revenue coming from digital channels worldwide in selected years from 2020 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1411124/share-of-revenue-b2b-pharmacies-online-worldwide/ (last visited July 31, 2026)
Share of business-to-business (B2B) pharmacies' revenue coming from digital channels worldwide in selected years from 2020 to 2024 [Graph], Salesforce Research, September 1, 2023. [Online]. Available: /statistics/1411124/share-of-revenue-b2b-pharmacies-online-worldwide/
